It is the brain child of the owners of Type Books in Toronto. They spent many nights moving, stacking, and animating, with lots of volunteer hands helping them re-stack and re-shelve for several nights in a row. Imo, well worth the effort that they went to. If the hits that this video has received is any indication, other people agree.
Grayson Matthews (http://www.graysonmatthews.com/) composed the custom music.
And for those of you who love textures....here's this weeks Friday Freebie. Please click on the image to open it in a new window, then right click and save.